Effective Event Marketing Speaker

Because we all need a little wiggle room

And with the right marketing message you can get it without sacrificing key ticket-selling time

Events are more than just an opportunity to connect—they’re a powerful tool for building brand loyalty and attracting new clients. But even the best plans can fall short of the ideal when the unforeseen occurs turning your “genius marketing tactic” into a potential liability.

Unless, of course, you have been executing your event marketing campaign with the built-in flexibility to account for things outside of your control.

This session walks audiences through building and executing a marketing campaign designed to attract their target event attendees and rake in ticket sales, while still allowing leeway for plans to change as the production comes together.

How To Do Effective (And Flexible!) Event Marketing

For marketers and small business owners, events are a powerful way to attract clients, generate revenue, and build brand loyalty. But as any event professional knows, things don’t always go as planned.

Weather impacts, budget shortages, last-minute cancellations, overbooked vendors, staffing shortages—unexpected challenges can derail even the best-prepared events, impacting both your reputation and bottom line.

A strong event marketing strategy isn’t just about selling tickets—it’s about setting clear expectations, building trust, and ensuring a seamless experience that keeps attendees engaged and coming back.

In this session, you’ll learn:

→ How to market and sell event tickets while maintaining customer confidence

→ The difference between honest and transparent event marketing—and why it matters for long-term success

→ Real-world examples of event marketing messaging that resonates with attendees and gets them excited to attend

→ How to create a crisis communication plan to keep customers informed when plans shift

→ Strategies to protect your brand and maintain a positive guest experience—even when things don’t go as planned

→ Common event marketing mistakes and how to avoid them

Whether you’re hosting workshops, conferences, pop-up experiences, or promotional events, this session will equip you with practical tools to attract the right audience, manage expectations, and maximize your event’s impact—no matter what surprises come your way.

“Channing has presented multiple Marketing sessions for our organization, both virtually and in-person at our Annual Convention. Not only is she an enthusiastic and engaging speaker, but our attendees have gained a great deal from her presentations. As the Education & Operations Manager I can express that Channing has always been a pleasure to work with, and her professionalism and expertise shine through in every interaction. She has also done great work for the association at large and my colleagues concur that she has enhanced our overall Marketing and Promotional content and structure. I strongly recommend Channing to speak at any event you may be planning.”

– Jeff Winston, Operations & Education Manager, NAFDMA