A Tactical and Entertaining Marketing Keynote Built to Drive Sales
This session delivers practical tactics (with a side of wit) to help event professionals fix common marketing missteps and finally get the leads they actually want.
In a visually-driven industry that thrives on word-of-mouth referrals and relationship marketing, it’s tempting to think, “I don’t need to market my business.”
But this mindset has even the most seasoned event professionals leaving money on the table.
From spending time and money on the wrong platforms for growth to missing valuable content opportunities that give you a competitive edge, it’s easy to make marketing mistakes that hurt your bottom line.
The good news? These mistakes are fixable.
7 Marketing Mistakes Event Pros Make That Cost Them Sales (And How to Fix Them)
In this session, Channing will walk you through the 7 most common marketing missteps event pros make—and provide actionable strategies to course-correct.
Attendees will learn:
→ How your digital presence impacts revenue, and ways to optimize it to attract your ideal clients
→ Which marketing channels are most effective for your goals, and how to use them strategically
→ Tactics for utilizing your email list to drive both revenue and reputation
→ How to capture and create content without disrupting your day-to-day operations
→ The biggest sales mistake creatives make, and how it’s costing you time and money
By the end of this session, you’ll walk away with tools and efficient tactics to optimize your marketing—so you can grow your business without burning yourself out in the process.
“Thank you so much for being a speaker this year for us. Your expertise & excitement shine through!”
– Suzi Spar, Executive Director, NAFDMA
Previous Speaking Gigs
Here are some videos from past speaking engagements focus on this topic.
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